TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television models, relying on fixed air times via cable. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between conventional TV networks